Toyota.

Brands / 2D animation

The leasing marketplace.

The project

Explaining the benefits of leasing.

Toyota Lexus needed a two-minute film explaining mobility and the benefits of leasing rather than buying a car. We developed a character-led 2D explainer, using familiar situations to make the subject easier to understand.

The production brought together concept development, storyboards, character and environment design, and animation.

Format: Two-minute animated explainer
Treatment: Concept & storyboards / Character design / 2D animation

A character driving a yellow car through the city

Characters beside a yellow car at a leasing dealership

Illustrated Toyota film characters against a light background

Building the world

Putting people in the driving seat.

From concept and storyboards to characters and environments, the design keeps people at the centre of the explanation. Recognisable situations help connect the service to the audience’s own lives.

Characters surrounded by illustrations of everyday decisions

Scenes of moving house, shopping and listening to music

A driver in a red car beside customer review graphics

Clarity & character

The finished two-minute film.

Expressive characters and flowing motion graphics carry the story through its two-minute running time. The aim is a clear explanation with enough warmth and energy to keep viewers engaged.