Toyota

Our designers started by developing a concept that would effectively communicate this message to the target audience. We understood that people are looking for convenience and flexibility in today's world, and we wanted to make sure that the video reflected this. We knew that it was important to create something that would grab the audience's attention and keep them engaged throughout the video.

To achieve this, we created a story that incorporated an explanation of the changing market and mobility. We knew that the term 'mobility' might be new to some viewers, so we wanted to make sure that the explanation was clear and easy to understand. We also wanted to make sure that the video was fun and engaging, so we included a character-driven narrative that would bring the story to life.

Once the concept and storyboards were approved, we began designing the characters and environments. We wanted the characters to be relatable and memorable, so we spent a lot of time developing their personalities and looks. We also designed the environments to be visually appealing and complement these characters.

Then we brought it all together in a fun two-minute character driven 2D animation thats visually striking and full of life.